Sell the way your event works
Create paid or free ticket types, set quantities and sale windows, and offer different prices for different experiences.
Ticketing
Make the yes easy.
Sell tickets from your branded event website, with flexible ticket types, availability and offers. Keep orders and attendees connected to the rest of your marketing.
Keep the whole booking together
Support multiple tickets and events in one order. Red Label’s fixed fee is charged per order, which matters when people book together.
Run thoughtful offers
Use discount and promotional codes to support early releases, partners and returning guests. Check the final price in a test booking before sharing a code.
The full feature list
Ticketing, in detail.
From the first ticket release to the confirmation email, control what you sell, how it is booked and how your team follows it up.
Shape your ticket offer
8 features
- Paid ticket typesRed Label
- Give different experiences, admission levels or audience groups their own name and price.
- Free tickets and registrations
- Build a useful attendance list for a no-cost event without charging for admission.
- Ticket descriptions
- Explain exactly what each option includes so guests can choose with confidence.
- Multiple price pointsRed Label
- Offer different ticket prices within the same event, such as standard and premium admission.
- Sale opening and closing dates
- Prepare releases in advance and control when each ticket type can be purchased.
- Minimum and maximum quantities
- Set the permitted booking size for a ticket type, from individual places to group purchases.
- Promotional and discount codesBy arrangement
- Create an offer for a partner, campaign or returning audience with an agreed code setup.
- Optional extrasBy arrangement
- Discuss ticket-linked options so guests can select relevant additions as part of the booking.
Keep availability under control
7 features
- Ticket allocations
- Limit the number available for an individual ticket type.
- Shared event capacity
- Keep different ticket types within the event’s overall capacity.
- Sale and sold-out states
- Tell visitors whether tickets are coming soon, available, closed or sold out.
- Temporary cart reservations
- Hold stock during checkout so a customer has time to complete their booking.
- Checkout countdown
- Make the reservation deadline visible so buyers know how long their selection is held.
- Expired reservation release
- Return abandoned allocations to availability rather than leaving them tied up indefinitely.
- Occurrence selection
- Associate a booking with the intended date of a recurring event.
Make booking straightforward
6 features
- Multiple tickets in one order
- Let friends, families and teams book together in a single checkout.
- Multiple events in one cart
- Let someone plan more of their programme without starting a separate order for every event.
- Editable cart
- Give customers a chance to review quantities and remove selections before paying.
- Online card paymentSetup required
- Give customers a quick way to pay by card, Google Pay™ or Apple Pay through your configured payment service.
- Clear order totals
- Show the selected items and order total before the customer completes the purchase.
- Per-order Red Label feeRed Label
- The 50¢ fixed fee applies once to the order, alongside 2.2% processing; both published fees include GST.
Keep the booking useful
6 features
- Order confirmation page
- Give customers a reference and a clear record of the tickets they have booked.
- Confirmation email
- Put the booking details and ticket information somewhere the customer can find them later.
- Order QR code
- Give customers one recognisable booking reference to present at the event.
- Apple Wallet and Google WalletSetup required
- Let customers save supported ticket passes to their phone for convenient access on the day.
- Customer order history
- Let signed-in customers return to their previous bookings without searching their inbox.
- Ticket and attendee reports
- Give organisers a practical view of what has been booked and who is coming.
Manage the offer from the event
5 features
Read the detailed guide- Related ticket records
- Create and maintain the event’s tickets, registrations and booking choices from its own editor.
- External ticket destination
- Use a configured external booking link when an event’s admission is handled elsewhere.
- Reusable products and optionsBy arrangement
- Link an existing extra or create a new one for the event’s configured booking journey.
- Ticket-issuance settingBy arrangement
- Use the Don’t Issue Tickets setting with a configured workflow that does not require admission tickets.
- Booking bond fieldBy arrangement
- Record a bond value for a booking workflow with agreed collection and release handling.
It’s better together.
THE NEXT ONE COULD BE YOUR BEST ONE