Newsletters & email marketing

Your line-up.
Your newsletter.
Already connected.

Turn your venue’s event listings into a ready-to-review gig guide. Choose a template or drag and drop to build your own, then broadcast to your opted-in customers once a week at no extra charge with your ticketing plan.

01

Your gig guide, auto-generated

Pick a newsletter template that pulls together your venue’s event listings. Spend your time checking the line-up and adding your voice instead of rebuilding the same newsletter every week.

02

Your own templates, built your way

Use the drag-and-drop builder to create reusable templates for your venue, festival or event programme. Keep your branding consistent and change the layout to suit the story you want to tell.

03

A weekly broadcast is part of the plan

One customer broadcast per week is free and included in the ticketing plan. Reach your opted-in customer list, including people who have not booked the next event, without a separate newsletter subscription for that weekly send.

Your next full house starts in their inbox

A full gig guide.
A fraction of the work.

A busy programme. A small team. Let your weekly gig guide build itself from the events already in Eventsity.

Choose a gig-guide template and auto-generate a newsletter from your venue’s event listings. Review it, add your personal touch and send it to your opted-in customers.

One customer broadcast every week. Included.Free with your ticketing plan. No separate newsletter subscription needed for your weekly send.
  1. Pick a templateTurn your published programme into a ready-to-review gig guide.
  2. Make it your ownDrag and drop to build your own reusable templates, or customise an existing one.
  3. Keep your crowd coming backTest, review and broadcast the week’s line-up from the same system as your tickets.
A crowd of friends enjoying live music together at sunset
Your event listings
FRILive at the venue
SATThe late session
SUNSunday sounds
Pick your template. Generate your guide.
Your weekly newsletter
The good times club

This week.
Your kind of live.

FRIDAY · LIVE MUSICLive at the venueSee the show. Book your spot. ↗
SATURDAY · AFTER DARKThe late sessionYour next great night out. ↗
SUNDAY · EASY LISTENINGSunday soundsMake a little room for music. ↗
YOUR VENUE. YOUR PROGRAMME. YOUR PEOPLE.
Illustrative event scene and gig-guide template. Review your newsletter before sending.

The full feature list

Newsletters & email marketing, in detail.

Auto-generate a venue gig guide, build your own templates with drag and drop, and broadcast to your opted-in customers every week. The weekly customer broadcast is free with your ticketing plan.

33 features & benefits

Make the weekly gig guide easy

6 features

Auto-generated gig guides
Choose a template that builds a newsletter from your venue’s event listings, saving the work of assembling the same programme again.
Connected event content
Reuse the programme already maintained in Eventsity to reduce copying between your website and an email tool.
Drag-and-drop template builder
Build your own layout visually and make it fit the personality of your venue or event brand.
Reusable newsletter designs
Keep a layout ready for the next week so every edition starts with your branding in place.
Review before broadcasting
Check the generated guide, make editorial changes and send yourself a test before it reaches customers.
One free customer broadcast per weekIncluded with ticketing
Keep your opted-in audience up to date without an extra newsletter subscription for your weekly send.

Reach your own audience

7 features

Marketing broadcasts to your list
Promote your next event to consenting subscribers, including people who have not bought a ticket.
Publications and subscription lists
Organise subscribers around the newsletters or event programmes they want to receive.
Website subscription forms
Grow your mailing list directly from your event website.
Publication-based recipients
Choose the relevant publication for a broadcast instead of sending every message to everyone.
Recipient preview and search
Review who is included before you send and find individual recipients when investigating a query.
Duplicate address checks
Reduce repeated messages when the same address appears more than once in a selected audience.
Unsubscribe handling
Respect recipients’ opt-outs and suppress pending messages through the unsubscribe workflow.

Create a recognisable message

7 features

Reusable email templates
Start from an established layout so each campaign feels like part of the same brand.
Visual content editing
Edit message blocks, text and links without rebuilding the layout for every send.
Event content in templates
Bring published event information into a suitable template to reduce repeated data entry.
Recipient personalisation
Use supported template fields to make a message more relevant to its recipient.
Subject and sender details
Make it clear who the message is from and why someone should open it.
Images and booking links
Show the event and give readers a direct route to the relevant page or tickets.
Copy an existing campaign
Reuse a useful starting point for the next announcement or recurring event.

Prepare and send

7 features

Test emails
Check the actual message, images and links in an inbox before sending to your audience.
Send now or schedule
Choose when a prepared broadcast enters delivery rather than needing to be at your desk at that moment.
Queued delivery status
See whether a campaign is waiting, sending, completed or needs attention.
Cancel queued delivery
Stop a queued campaign before delivery if plans change.
5,000 monthly sends on Free Website
Start building a regular email programme with the published free-plan allowance.
Weekly broadcasts included with ticketingRed Label
Send one customer broadcast per week at no extra charge; discuss additional sending frequency with the team.
Authenticated sending domainSetup required
Configure your sender identity with the team so messages represent your organisation.

Learn from each campaign

6 features

Recipient delivery progress
Investigate an individual message rather than relying only on a campaign-wide status.
Open tracking
Use recorded opens as a directional signal of attention, allowing for mailbox privacy features.
Link click tracking
See which calls to action encourage readers to explore your event.
Campaign reporting
Review the available delivery and engagement totals in one place.
Connected website and order activity
Look beyond the email itself to understand the visits and bookings that follow.
Event-interest remindersSetup required
Offer opted-in customers reminders for saved events where reminders are enabled.

THE NEXT ONE COULD BE YOUR BEST ONE

Bring your people together.
We’ll bring the tools.

Let’s talk about your event

The next great idea starts here

A little inspiration.
A fuller room.

Join the Event Professionals Update for practical ways to grow your audience and make your next event better.