Grow a permission-based audience
Offer clear newsletter choices and respect unsubscribes. A ticket purchase and a marketing opt-in are different things.
Audience & access
Make every event the start of something.
Keep customer and subscriber records connected to bookings, publications and event activity. Set up access for your team and ask about private event requirements.
Work together
Red Label includes multiple-user accounts. Give each team member the access they need and review it when responsibilities change.
Plan private experiences
Discuss restricted sites, email-domain access and sign-in providers with the team. These are configuration-dependent; confirm them before promising a particular experience to attendees.
The full feature list
Audience & access, in detail.
Keep the relationship after the booking, give customers useful choices and organise access for the people running your events.
Build a connected audience
6 features
- Shared customer database
- Keep contact records connected across your event website, orders and subscriptions.
- Buyer contact details
- Identify the person behind an order when a booking question needs follow-up.
- Customer account details
- Let signed-in customers maintain their details for future interactions.
- Customer order history
- Give returning customers a place to find earlier bookings.
- Website enquiries
- Keep a route open for prospective attendees who need help before making a booking.
- Consented audience migrationBy arrangement
- Plan a transfer of your existing subscriber relationships with permissions and opt-outs considered.
Give people meaningful choices
8 features
- Newsletter publications
- Separate communications by topic or programme so people can choose what is relevant.
- Public subscription forms
- Let visitors join your marketing audience without first purchasing a ticket.
- Account subscription preferences
- Let signed-in customers review and change their publication subscriptions.
- Unsubscribe links
- Give recipients a direct way to stop unwanted marketing.
- Marketing suppression
- Respect stored opt-outs when building broadcast audiences.
- Saved event interests
- Let visitors keep track of the events that catch their attention.
- Email reminder preferencesSetup required
- Let customers choose whether they want reminders about saved events.
- Push notification preferencesSetup required
- Offer reminders on supported devices where push delivery is enabled.
Support your team and community
6 features
- Multiple user accountsRed Label
- Give colleagues individual access to the event management environment.
- Permission-based administration
- Match available administration actions to the user’s assigned access.
- Customer sign-in
- Give returning customers access to account details, subscriptions and order history.
- Private event access planningBy arrangement
- Agree the access requirements for a corporate or invitation-only programme.
- Restricted sites and sign-in optionsBy arrangement
- Discuss the supported access rules and identity providers for your particular audience.
- Connected audience reporting
- Use customer, subscription and booking records to plan relevant communications.
Connect attendance with subscription
3 features
Read the detailed guide- Patrons + Subscribers report
- Review event-related subscribers for the newsletter publication you select.
- Email-list selection
- Keep the audience context clear when an account has more than one publication.
- Searchable subscriber report exports
- Prepare a relevant working view without treating a ticket purchase as permission to subscribe someone.
It’s better together.
THE NEXT ONE COULD BE YOUR BEST ONE